FutureBrand
Banco da Amazônia
Client:
FutureBrand
Year:
2025
Type:
3D
With over 80 years of experience, Banco da Amazônia has always played a fundamental role in shaping the territory it carries in its name. Present throughout the entire Legal Amazon region, the institution plays a strategic role in the region’s economic, social, and environmental development. Despite its relevance, the brand no longer reflected the future-oriented vision that had come to guide the Bank’s journey. It was time to renew not only its positioning, but also its expression, organizational culture, narrative, and relationship with the territory.
Project Description
FutureBrand created the new brand that presents the Bank as a bridge between traditional knowledge and technological innovation, recognizing the Amazon as a living ecosystem of solutions. It reflects this new chapter with greater lightness, closeness, and dynamism — without losing institutional solidity. Colors, shapes, and language were all designed to express a living brand, deeply connected to the territory and in tune with those who inhabit and transform the Amazon every day.
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